EVIDENCE BASIS
Portfolio example
The challenge
How can a festival’s relationship with its audience continue beyond the event?
The approach
An official festival shop connects the event’s identity with a merchandise experience rooted in music, place and belonging.
The contribution
The case connects cultural understanding, an owned commerce experience and audience activation. The story focuses on the role of culture, commerce and audience activation in extending the festival relationship.
How to read this result
The live storefront demonstrates the experience. No revenue, conversion or retention uplift is claimed here.