EVIDENCE BASIS
Team-reported case summary
The challenge
How can a sports and entertainment destination turn fragmented audience knowledge into an activation asset?
The approach
The Asian team’s published case summary describes cookieless personas and a growing addressable audience for a national sports precinct.
The contribution
Connect audience understanding with media activation, creating a stronger foundation for subsequent campaigns.
53k → 745kAddressable audience reported by the Asian team
How to read this result
The published summary also reports lower CPA in subsequent campaigns. The addressable-audience figure is presented as a team-reported result; client identity is withheld.