EVIDENCE BASIS
Team-reported case summary
The challenge
How can a sports and entertainment destination turn fragmented audience knowledge into an activation asset?
The approach
The Asian team’s published case summary describes cookieless personas and a growing addressable audience for a national sports precinct.
The contribution
Connect audience understanding with media activation, creating a stronger foundation for subsequent campaigns.
53k → 745kAddressable audience reported by the Asian team [1]
Sources & measurement
The draft index also reports 20–30% better CPA in subsequent campaigns. The underlying definitions, time period and comparison still need verification; its detail link currently returns 404. Client identity remains anonymous.
- Our evidence and editorial policy ↗ · reviewed 10 September 2026.